Don't break the cold chain! Berries should be shipped, warehoused and displayed at the optimum temperature of 32-34° F. For every hour a berry is not cooled, one day of shelf life is lost. Berries should be displayed in refrigerated cases or shelves away from misters.

Merchandising tips:
			Display the full line of colorful berries in multiple packaging sizes together to entice multiple purchases Display with complementary items to create suggestive selling ideas — yogurt, cereal, desserts, whipped cream Add secondary refrigerated display during promotions Keep the display well-stocked, neat and looking fresh Merchandise berries in the front of the department — they are hot! Use point-of-sale material to draw attention to their benefits
Promotional ideas:
			Feature berries around key holidays and events Focus on the nutritional benefits of berries Use themes that feature convenience or usage ideas Cross promote with complementary products Sample to attract new users Use point of sale materials Use buy one, get one free ads
Tips for your shoppers:
			Berries do not ripen once picked Always keep your berries refrigerated Wash berries just prior to use Berries are considered 'superfoods' because they are full of antioxidants
Downloadable product information sheets that include helpful tips your produce department managers can use to create fresh, eye-catching berry displays are available here.